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Marketing: How To Measure Your Direct Marketing Results
measuring results and increasing sales in the process

Feb 08, 2008 - 11:49 PM

Marketing: Providing for your customer with CRM
CRM is not a tool; software is only a small part of the equation when it comes to collecting and using data about your customers. CRM is more of a philosophy, a mindset; it is the understanding, anticipating and responding to customer needs.
Feb 08, 2008 - 11:44 PM

Marketing: Avoid Problem Customers And Attract Profitable Ones
You can choose your customers to grow your business. Here are the tips you need.
Feb 08, 2008 - 11:36 PM

Marketing: 7 Ways Your Marketing Can Help You Increase Sales
Learn how to attract more clients and increase profits with a self-reinforcing marketing plan.
Dec 03, 2007 - 12:05 AM

Marketing: Internet Marketing - SEO Basics and Beyond
Despite what many people think, there is more to internet marketing than just SEO. I will point out several other aspects of internet marketing that are powerful and widely used today.
Nov 30, 2007 - 12:07 AM

Marketing: What is Affiliate marketing?
For the most part Affiliate Marketing is simply selling other people’s products and earning a commission for each sale.
Nov 24, 2007 - 01:44 AM

Marketing: Answers to Common Questions Regarding MLM and Network Marketing
The main reason people to not start their own Network Marketing (also known as MLM, which stands for Multi Level Marketing) businesses is because they quite simply do not know what it is.

Nov 23, 2007 - 11:58 PM

Marketing: Internet Marketing for Free for your Cruise to Cash business
Learn how to market your Cruise to Cash business without spending any money.

Nov 23, 2007 - 11:46 PM

Marketing: 7 Affiliate Marketing Myths and Facts
Learn 7 of the most common Affiliate Marketing myths and facts, The Internet has so many myths about how to achieve success in affiliate marketing...
Nov 21, 2007 - 07:17 AM

Marketing: 4 Reasons Why You Will Never Reach Affiliate Elite Status
You'll never experience any success as an affiliate ever! But with these 4 helpful tips you can overcome the odds and position yourself for the Affiliate Elite status.
Nov 21, 2007 - 07:09 AM

Marketing: How Direct Marketing Can Benefit Your Network Marketing Business
Direct marketing is a very popular advertising strategy among MLM (otherwise known as Network Marketing) business owners.
Nov 19, 2007 - 02:47 AM

Marketing: Promoting Your Product with Organic Search
Organic search results are the most cost effective way to promote your product or service online. Stop spending on search engine marketing and invest in a productive SEO campaign.
Nov 18, 2007 - 06:32 AM

Marketing: The New Age of MLM Training
Old school MLM had many negative stereotypes attached to it. Some of them were justified, and as an owner of a MLM company that used to be hard for me to admit. The lack of accessibility and difficulty of training new members of your organization was extremely difficult and definitely kept the industry from reaching the heights it has now. The new training methods that were made available once the network marketing industry began to be more online based revolutionized the way owners can build their downlines.
Nov 18, 2007 - 04:03 AM

Marketing: Network Marketing Essentials: Lead Generation
There are certain things your network marketing business absolutely needs to become a success. These are attributes that are non-negotiable aspects in order to ensure that you achieve success. Keeping your pipeline full with qualified leads is one of these hallmarks of successful business I am speaking of. This article will introduce you to ways to generate leads for your network marketing venture.
Nov 17, 2007 - 10:29 PM

Marketing: Affiliate Marketing Tips That Super Affiliates Apply
In this article, I will be revealing 3 super affiliate marketing tips guaranteed to make you money if you apply them properly.
Nov 14, 2007 - 08:00 AM

Marketing: 10 Affiliate Marketing Management Tips
Discover the answer to the 10 most common Affiliate Marketing Management Questions, read on to learn more...
Nov 14, 2007 - 07:50 AM

Marketing: P P Click Internet Marketing Tips to Target the Christmas 2007 Spenders Online!
With 86% (27 million) of the UK’s population visiting a search engine in Feb 2006(1) and 70% of internet users using a search engine to find a “local” service(1), the time is now to market your business o­nline.

As the busy Christmas period is fast approaching, there is much preparation to be done by businesses for the annual surge in consumer spending. Pay Per Click advertising o­n search engine’s like Google, Yahoo & MSN are essential elements of this preparation. Retailers consistently rate search engine marketing as a primary o­nline sales driver, and a fundamental part of the o­nline marketing plan.


As the busy Christmas period is fast approaching, there is much preparation to be done by businesses for the annual surge in consumer spending. Pay Per Click advertising on search engine’s like Google, Yahoo & MSN are essential elements of this preparation. Retailers consistently rate search engine marketing as a primary online sales driver, and a fundamental part of the online marketing plan.

2006 CHRISTMAS SHOPPING STATISTICS(2)

• Christmas is the most significant event in the UK's retail calendar

• 60% of annual turnover between November and January

• Consumers spent Ł7.6 billion online in the 10-week run-up to Christmas

• Online sales soared close to Ł1 billion a week

• Each person will spend an average Ł390 on Christmas gifts, up 18% on 2005

Opening a Pay Per Click account is quick and easy, management of the account is the tricky bit. Consulting Internet Marketing specialists is recommended in order to have your adverts up and running in time for the winter spending.

If you already have your PPC campaigns up and running here are some quick tips:

1.) When possible, adjust the message throughout the season and be sure to coordinate the message with other promotions on your website. For example: offering a free gift with purchases, free delivery & shipping and Online “Sales” will help to draw more visitors to click on your advert.

2.) Adding seasonal keywords to match what potential customers will be searching for this time of year. For example if you sell aromatic candles online and your original keywords are: candle, scented candle, candle holder, waxed candle, floating candle, etc you should try adding keywords like: Christmas candle, snowflake candle, Santa candle, seasonal candle, gift candle, holly candles etc.

3.) Monitor your results for better targeting next year. It is imperative that you have a tracking system in place to monitor your response to the changes you have implemented. This will save you time and money in the following year.

4.) Research the Competition! Find out what your direct competition is doing! By typing in your keywords “candles” and hitting search you can see in an instant which adverts you are in direct competition with. Ie: "Online Christmas Candles" Try phrasing your ads with what the competition is leaving out. Keyword Research tools are free and readily available online. This will provide you with the exact words people are typing into search engines to conduct their search.

With consumers consulting online stores & walk in stores equally, search engine advertising is an affordable way to bring in a substantial chunk of seasonal cash, provided you know a little about what you are doing. PPC specialists can provide information to benefit your sales or offer management to create and operate your campaigns for you. Be quick, as the holiday season is rapidly approaching.

1 Nielsen/NetRatings February 2006
2 Source: IMRG


This article is free to republish provided the resource box below remains intact.


Contact Details:
DBS - UK
+44 1522 811 688
http://www.dbs-uk.co.uk/

Nov 14, 2007 - 07:49 AM

Marketing: How to Grow Your MLM Organization
Growing a MLM downline used to be extremely difficult. It was flat out uncomfortable to hold meetings trying to pitch a business opportunity to people. Worse was trying to recruit or sell products to family and close friends. No one liked doing this, I do not care who you are. Lucky for MLM business owners the internet has made growing your MLM downline not only faster but more efficient.
Nov 13, 2007 - 09:28 AM

Marketing: Internet Marketing Can Provide An Easy Work From Home Business Opportunity
Replacing a sales force to contact customers, Internet marketing is used by virtually every company that conducts business online and can offer an easy work from home business opportunity
Nov 13, 2007 - 09:20 AM

Marketing: MLM vs Affiliate Marketing
There are plenty of viable business opportunities on the internet in the sectors of both MLM and affiliate marketing. Which is best for you? Well that is a question only you can answer once you have gathered and reviewed the facts associated with each. This brief article will give you my views on both, hopefully this review helps in your decision making.
Nov 13, 2007 - 09:14 AM

Marketing: Affiliate Marketing - How it Works
A few years ago I heard a lot of buzz about affiliate marketing, but didn't know how it worked. In this article, learn all about affiliate marketing.
Nov 12, 2007 - 09:23 AM

Marketing: Three Network Marketing Myths
Network Marketing is o­ne of the most successful and controversial business opportunities in the marketplace today.

Nov 12, 2007 - 09:21 AM

Marketing: Forget Email! Use Direct Mail To Explode Sales
Direct mail is something that appears to be outdated with the popularization of email. But used correctly, it can explode your sales to levels never thought possible.
Nov 12, 2007 - 12:53 AM

Marketing: Promoting Your Products with Search Engine Marketing
Search engine marketing can be a powerful Internet marketing tool if used properly. Here's how to make the most of your search engine marketing efforts.
Nov 11, 2007 - 06:51 AM

Marketing: Inexpensive and Free Ways to Market Your Home Based Business
Congratulations you are a home business owner! You have product or service to market, how will you do this? There are many ways to market your business. The main differences between different marketing strategies, is how much it costs to implement them.
Nov 05, 2007 - 10:32 AM

Marketing: 10 Essential Steps You Need To Take To Succeed With Any Affiliate Program
After you have joined an affiliate program, there are several crucial steps you will need to take in order to succeed. Without taking the steps outline below, your chances of succeeding will be limited. By simply following these guidelines, you will be able to increase your affiliate commissions and earn some money you can live o­n.
Jun 27, 2006 - 12:49 PM

Marketing: Three Important Things Affiliate Marketers Need To Survive
The best course of action to take sometimes isn't clear until you've listed and considered your alternatives. The following paragraphs should help clue you in to what the experts in Affiliate Marketing think is significant.
Jun 27, 2006 - 12:31 PM

Marketing: The Benefits of Press Releases
So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction?
Jun 14, 2006 - 11:42 AM

Marketing: Article Writing for Internet Marketing - A Myth
Many website owners have jumped o­n the bandwagon to use articles to promote their websites since it is generally accepted that it provides a quick and easy way to get links back to your website. This is a myth.
Jun 10, 2006 - 12:44 PM

Marketing: Essential Qualities of a Truly Successful MLM Business Opportunity
To succeed at any MLM business, a lot depends on the individual’s qualities. But nevertheless, a successful MLM business opportunity will always give its members an edge over other MLM companies. So how will you know if the MLM business opportunity you are considering is able to give you that “edge”? Well, here are some considerations for choosing a successful MLM business opportunity to start out your own business.
Jun 09, 2006 - 12:52 PM

Marketing: Three Reasons Why You Won't Succeed In Network Marketing Online
Before you get involved in network marketing or MLM you should read these three reasons on why you are probably not going to make money. You can make money in network marketing but it is very hard for the Internet newbie. Learn the truth on how the big MLM players are raking in all the cash.
Jun 06, 2006 - 01:20 PM

Marketing: Which Products To Sell On The Internet?
Internet home business beginners are usually undecisive over what products to start selling when they start a web business. Here are some information that might be of help.
Jun 06, 2006 - 01:02 PM

Marketing: How To Profit From The Search Engine's Higher Conversion Rate With Article Marketing
Learn more about how you can profit from the high conversion rate of search engine traffic with the help of article writing and article distribution.
May 14, 2006 - 01:35 PM

Marketing: Proven Techniques Help You Highly Read Article - Guaranteed
Proven Techniques Help You Highly Read Article - Guaranteed! Quickly and Easily!
May 10, 2006 - 01:52 PM

Marketing: Proven Internet Marketing Methods
Summary:5 Proven Marketing Methods that give profitable results: giving Freebies to tease potential customers & to retain existing o­nes; building trust through expertise Articles in ezines; web-ranking via Pay-Per-Click programs; Advertising off-line; Partnerships via link-exchanges and customer referrals.
May 10, 2006 - 01:50 PM

Marketing: Proven Techniques Help You blogging - Guaranteed!
Proven Techniques Help You blogging - Guaranteed! Quickly and Easily! The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of Blogging is certainly no exception.
May 02, 2006 - 11:35 AM

Marketing: Why You Should Promote Residual Affiliate Marketing
With affiliate marketing, you won't need to worry about the products you have to sell. All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs.
May 01, 2006 - 01:13 PM

Marketing: Promoting A New Site With Directory Listings
There are two things you can get from a directory: link popularity and traffic. Webmasters often ask if paid directory submissions worth the money? Of course the answer depends o­n the directory and the money.
May 01, 2006 - 01:01 PM

Marketing: The Top Ten Marketing Tips You Don’t Want To Overlook
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience o­nce they have the product in their hands... and you’ve made a sale.
Apr 26, 2006 - 10:15 AM

Marketing: 5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out o­ne’s opinion o­n the said page. What started as a single-sentence commentary has evolved into pages of personal take o­n just about anything and everything under the sun. As it continues to move forward, o­nline advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
Mar 29, 2006 - 01:39 PM

Marketing: Online Marketing Strategies That Work
If you own a website or other business o­n the internet, you need customers. With all the competing websites, how do they find you? You need to have some good strategies for marketing an o­nline business if you are to be successful.
Mar 24, 2006 - 10:26 AM

Marketing: WARNING: Small Business Owners. Before You Advertise, Read This Simple Checklist
Small Business Owners - Learn how to create profitable advertisements by using this simple checklist, prior to spending your advertising $'s.
Mar 23, 2006 - 11:47 PM

Marketing: How To Find A Profitable Targeted Niche
If you know how there is Money to be made in writing Ebooks and publishing them o­nline. Browse our articles and decide how you will go about it. Will You have a go at Self Publishing, or look for a Book Publishing Company!
Mar 09, 2006 - 11:41 AM

Marketing: Are Product Resell Rights a Viable Money Maker?
If your inbox is anything like mine, you've probably recieved your fair share of Product Resale Rights offers. Often times you'll be offered anywhere from o­ne to a hundred or more products, ranging in price from $17 to $500. Trying to figure out "What You're Allowed To Do" with them can be a confusing process.
Mar 03, 2006 - 11:52 AM

Marketing: Successful Network Marketing Requires Effective Team Leadership
Team leadership is similar to working with a length of chain...pulling it along works fine, but trying it push it forward o­nly results in a pile of frustration.
Mar 02, 2006 - 12:52 PM

Marketing: Differentiate Yourself And Attract More Attention, Sales, and Profits
How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, o­nline or off, without spending a fortune o­n copywriting.
Mar 01, 2006 - 01:19 PM

Marketing: 5 Business Essentials (Besides Great Copywriting) To Maximize Your Sales Success
How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, o­nline or off, without spending a fortune o­n copywriting.
Feb 27, 2006 - 10:36 AM

Marketing: Enhance Your Unique Selling Proposition
How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, o­nline or off, without spending a fortune o­n copywriting.
Feb 26, 2006 - 01:37 PM

Marketing: The Last (But Certainly Not The Least) Important Part Of Every Successful Sales Letter
How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, o­nline or off, without spending a fortune o­n copywriting.
Feb 25, 2006 - 10:51 AM

Marketing: Where To Place Classified Ads To Build Your Business
How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, o­nline or off, without spending a fortune o­n copywriting.
Feb 24, 2006 - 11:08 AM

Marketing: Creating A Great Signature File
You've heard the term, but what exactly is a signature file and why do you need o­ne? Learn how to write a signature file that builds your brand and draws business.
Feb 23, 2006 - 02:04 PM

Marketing: 3 Necessary Tools for the High Rolling Affiliate Marketer
What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.
Feb 20, 2006 - 11:25 AM

Marketing: Free Article Submission Sites Are Your Gateway To Targeted Traffic
We’re Talking Serious Money Here! The best way to pre-sell information--give it away, with no strings attached--are the free article submission sites. There are hundreds of "free article submission" sites that will gladly accept your articles written to provide readers with useful information.
Feb 19, 2006 - 11:15 AM

Marketing: 5 Hidden Ways Super Affiliates Use Google to Boost Sales
Discover the Little-Known money-making TIP - how Super Affiliates are using Google to Boost their Sales - the easy way! Have you ever wondered why and how Super Affiliates are using Google to Boost their Sales?
Feb 15, 2006 - 12:38 PM

Marketing: How To Boost Your Affiliate Sales & Traffic In 3 Quick Steps
If you are eager to discover how to boost your affiliate sales & web site traffic in 3 quick steps, read these little-known tactics uncovered inside.
Feb 13, 2006 - 10:28 AM

Marketing: Free eBooks Equal Free Money
Discover the simple method for giving away free ebooks and special guides that will increase your affiliate revenue. Do you know the secret to making money with affiliate marketing?
Feb 09, 2006 - 12:44 PM

Marketing: How To Boost Holiday Sales With Your Ads, Sales Letters And Web Site
You can do much more business this holiday season. Learn how to boost response to your ads, sales letters and web site.
Feb 08, 2006 - 11:47 AM

Marketing: Simple Marketing Tips
Marketing is o­ne of the most important pieces of your business plan. Without marketing, people will not be able to find what your business is about and all your wonderful services. Find some simple tips to get started.
Feb 08, 2006 - 10:32 AM

Marketing: Why Would I Want To Market On The Internet
When starting a business or looking into an area to market to...... When starting a business or looking into an area to market to it is essential to investigate that market. You are saying ya right I have heard this over and over. So why the internet?

Feb 06, 2006 - 12:25 PM

Marketing: The Truth About Online Marketing
I am writing this article in the hopes of letting people know the truth about o­nline marketing and building a home business. I have been in o­nline marketing for almost ten years and have had several successful businesses and a couple not so successful businesses. In that time, I have learned many truths and seen many misleading half-truths.
Jan 31, 2006 - 08:37 AM

Marketing: The Misconception of Multi-Level Marketing
Ever wonder why people are so turned off at the mention of Multi-Level Marketing? Is it legal? Is it a pyramid? Who benefits the most? Where does the money flow? In this article we will examine basic differences between Multi-Level Marketing and a Corporate Structure.
Jan 27, 2006 - 11:39 AM

Marketing: Five Myths Of Internet Marketing For Independent Professionals
Marketing your own professional services is simply not the same as marketing a retail product or an anonymous business service. You can't sell corporate consulting like you do web hosting........
Jan 26, 2006 - 11:35 AM

Marketing: How to get Top Search Engine Ranking with Keywords Optimization
For many websites, search engines, especially Google, bring more than 80 percent of their new visitors. 59 percent of B2B marketers have disclosed that they plan to increase their search engine optimization budgets for next year. This trend proves that most of the o­nline businesses started to realize how crucial it is to optimize their web pages for search engines.
Jan 26, 2006 - 11:26 AM

Marketing: Publishing Articles Is An Important Element In Internet Marketing
Many Internet marketers have found that the publicity and traffic that articles can bring to their websites is second o­nly in importance to actually making sales.
Jan 23, 2006 - 11:01 AM

Marketing: Marketing Power Of RSS Content Syndication
RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.
Jan 18, 2006 - 11:26 AM

Marketing: Vital Keys to Successful Online Marketing

The internet has opened up a whole new world to business owners. o­nline marketing lets you reach a larger audience. There are so many ways to market o­n the internet that any business owner can find something that works for them. Before venturing into o­nline marketing, though, you should do some research into how to make it work for you. There are some vital things you need to know to be successful at o­nline marketing.


Jan 12, 2006 - 02:22 PM

Marketing: 9 Tips To Create And Manage Your Own Mailing Lists
If you have an internet business and looking for quick ways to reach out to people then email marketing could be o­ne of the cost effective solutions available today in the market.
Jan 11, 2006 - 02:32 PM

Marketing: Optimize Your Internet Marketing Success Through An Opt-In List
How to succeed in o­nline business by using an opt-in list. In order to make a success of your website or o­nline business, it is obvious that you will need customers. Even if everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer.
Jan 08, 2006 - 02:29 PM

Marketing: Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus.
Jan 04, 2006 - 04:10 PM

Marketing: Effective Or Irritating: The Use Of Pop Windows In Internet Marketing
A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time o­ne opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up o­ne would try and close them out before another o­ne came.
Jan 04, 2006 - 04:02 PM

Marketing: The Misconception Of Multi-Level Marketing
Ever wonder why people are so turned off at the mention of Multi-Level Marketing? Is it legal? Is it a pyramid? Who benefits the most? Where does the money flow? In this article we will examine basic differences between Multi-Level Marketing and a Corporate Structure.
Dec 30, 2005 - 10:36 AM

Marketing: Relationships Are The Key To A Network Marketing Business
Network marketing is very definitely a relationship business and each relationship typically starts out with two complete strangers sitting at their respective keyboards.
Dec 30, 2005 - 02:30 AM

Marketing: Fueling The Ideal - Marketing With Articles
Learn how a work from home mom leverage the power of the internet to grow her Virtual Assistant business.
Dec 30, 2005 - 02:15 AM

Marketing: Five Proven Ways To Increase Internet Sales
There are hundreds of ways that you can promote your o­nline business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet.
Dec 25, 2005 - 01:02 PM

Marketing: Understanding The Power Of Network Marketing
Network Marketing can produce outstanding results if you understand and apply a few simple concepts.

Dec 21, 2005 - 01:03 PM

Marketing: Sell Yourself, As Well As Your Product
When selling a product to a consumer, o­ne of the things we tend to overlook, is that it is as equally important to sell ourselves.
Dec 21, 2005 - 12:47 PM

Marketing: The Basics Of Pay Per Click Search Engine Advertising
PPC advertising can be a great help to a site's success, but o­nly with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine being used.
Dec 21, 2005 - 12:39 PM

Marketing: Successful Internet Marketing
When getting started marketing o­n the internet, it seems very overwhelming. I mean with getting your website put together, your splash page(s), your Adsense, your Adwords, Ezine advertising, the ad tracking, writing articles, Viral marketing, a Blog, linking, SEO, any affiliate sites, traffic generation, autoresponders, list building and more you might think to yourself man what am I doing?
Dec 21, 2005 - 12:11 PM

Marketing: Is Internet Marketing Saturated?
Is internet marketing and the potential for it saturated? I have wondered this many times but pure logic wins me over. It has at many times caused me to give up o­n an idea or marketing plan based o­n the belief that there were so many other people doing it my offer would never be considered.
Dec 13, 2005 - 12:44 PM

Marketing: Tips For Marketing Your Affiliate Business
Being a Work at Home Business Entrepreneur is not as easy as it first appears. Don't get me wrong, it is not that difficult either. As the saying goes "anything is easy if you know how". The BIG secret is learning "how to market" on the Internet.
Nov 27, 2005 - 09:16 AM

Marketing: eBay Is The Greatest Opportunity You Have To Create An Online Career
Whats the best way to make some extra cash online, whether your new to the net or experienced.
Nov 11, 2005 - 06:00 AM

Marketing: 10 Activities For Better Marketing
Sometimes we need to revisit some older activities. These techniques have stood the test of time and have proven to be effective methods of marketing yourself and your business. Although these techniques may seem old school, a new twist has been added to bring them up to date.
Nov 02, 2005 - 02:00 PM

Marketing: Scare Of Creating Your Own Info Product?
Don’t be scare off when you hear about product creation. Basically a product can be almost anything you put together that pass on quality information, and contrary to what you may think, it can be created very easily once you know how.
Nov 01, 2005 - 01:55 PM

Marketing: Time To Start Engaging With Your Downline
Start building relationships with your downline. When you start your network marketing home based business, you quickly ascertain that your downline will make or break your business.
Nov 01, 2005 - 01:50 PM

Marketing: Blogs and RSS Boost Your Online Business, Rankings, Traffic and Sales.
Blogs for Advertising?
Yes! Blogs and RSS boost your online business, rankings, traffic and sales. We all sometimes ignore the trends in advertising on the internet until the masses are allready doing it.

Sep 22, 2005 - 06:30 AM

Marketing: Traffic Generator Program Review: InstantBuzz
The Good and Bad about InstantBuzz.
Sep 19, 2005 - 02:05 PM

Marketing: Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template
If you want to have a successful newsletter, you need to have a professional newsletter design. And the more newsletter design ideas you get, the better layout you can design. Here are some tips o­n how to find creative design ideas for your newsletter...
Sep 19, 2005 - 01:36 PM

Marketing: Network Marketing For Easy Money!
To become a network marketer all you need is a computer, internet connection and a good product with opportunity that can be sold. Point and Click is the method of sales today! Good companies offering affiliate programs for network marketing also provide many ways to learn the ropes and how to sell their products. Anyone can learn how to do it!
Sep 15, 2005 - 06:57 AM

Marketing: Put Your Customers Before The Technology!
The o­ne thing about the o­nline world you can be sure of is change.It seems like every day there is a new technology being added which will make the internet more accessible. As o­nline marketers, we strive to keep up with all these trends and incorporate them into our marketing arsenals.
Jun 30, 2005 - 03:15 PM

Marketing: How To Accept Credit Cards For Your Work At Home Business?
Merchant Accounts allow your company to accept credit cards. This article will provide you with the basic information you need to estimate your processing needs and find the right credit card processor for your business.
Jun 10, 2005 - 12:32 PM

Marketing: Focus On Your Target Market To Achieve Home Business Success
A key to success with an online home based business is to focus on your core market and develop highly targeted traffic to your website.
Jun 05, 2005 - 12:00 PM

Marketing: Article Marketing
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me?
Apr 10, 2005 - 11:33 AM

Marketing: Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits
Learn the necessary strategies for successful ezine advertising. You'll learn how to avoid the poor performing ones while uncovering the gems.
Apr 06, 2005 - 04:42 AM

Marketing: 10 Way to Improve Sales

How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would you like to get there?


Apr 03, 2005 - 10:52 AM

Marketing: 10 Ways to Improve Sales

Create an Ezine to communicate with your customers and to generate new leads. This can be achieved by offering an opportunity to your visitors to subscribe to your ezine from your website or purchasing leads from a leads company.


Mar 30, 2005 - 07:57 AM

Marketing: How Effective is Your MLM Business?
A look at the secret necessary to build a successful Multi-Level Marketing business
Mar 28, 2005 - 09:41 AM

Marketing: Marketing Your Shows the 4 C's Way
Customers are getting more and more value conscious. You can fulfill their expectations by constantly "thinking exhibitor" and "thinking attendee." You need to live and breathe for your customers -- they make your job possible.
Mar 25, 2005 - 10:30 AM

Marketing: It Takes Two - How to Cultivate Profitable Alliances
“Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings.”
Mar 18, 2005 - 09:13 AM

Marketing: The Fine Art of Relationship Marketing
Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises. The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking.
Mar 11, 2005 - 12:42 AM

Marketing: Start building your opt in list!
Building your list is essential to becoming a success in Internet marketing.
Mar 11, 2005 - 12:30 AM

Marketing: Marketing or Selling -- Which is more important?

A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?"


Mar 11, 2005 - 12:28 AM

Marketing: Affordable Advertising for Your Home Business
Marketing and advertising a home business takes a lot
of time, commitment and work. Those who say all you
need to do is put up a website and watch the cash come
in couldn't be further from the truth!

Mar 07, 2005 - 10:25 AM

Marketing: How To Introduce New Ideas To Change Resistant Markets!
Could an ancient Socratic Secret help you to penetrate new markets?
Mar 07, 2005 - 10:20 AM

Marketing: The Three Primary Strengths Of Network Marketing
If you understand these three principles, you should enjoy a successful and financially rewarding network marketing experience.
Feb 25, 2005 - 12:27 AM

Marketing: 7 Ways to Get to the Truth: When the Sale "Disappears"
You're close, really close, to making a sale. Your potential client is in the market for your product or service and you've had a couple of good meetings.
Feb 16, 2005 - 11:05 AM

Marketing: Go With Quality Over Quantity And Your Business Will Prosper
What's the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?
Feb 12, 2005 - 10:41 AM

Marketing: Creating Unlimited Belief for Success!
One of the most challenging barriers to overcome, as a leader is that of employees limited belief system. Leaders can assist employees with learning how to better understand the nature of their beliefs and how to most effectively overcome destructive misperceptions.
Feb 12, 2005 - 10:35 AM

Marketing: Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects.
Jan 30, 2005 - 11:57 AM

Marketing: Why All Your Marketing Efforts Have Come To Nothing?
How often have you responded to email from those in your downlines asking for advice o­n how best to run their o­nline businesses and finding it increasingly frustrating that things JUST aren't working out as planned?
Jan 06, 2005 - 10:07 AM

Marketing: Put Show Biz Into Your Trade Show
You are in show biz, and you must create and promote an event that is as exciting and dramatic as a great movie or play. Your exhibition space is your stage. In order to generate interest, you must put o­n a performance that will keep attendees riveted to your exhibits and eager to come back for the sequel
Jan 06, 2005 - 06:21 AM

Marketing: Learn the five key steps to getting free publicity for your internet site and pr
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:
Jan 06, 2005 - 06:18 AM

Marketing: It's A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. But blogs are better used as a medium to support and brand your business than to sell.
Dec 29, 2004 - 02:34 PM

Marketing: 7 Ways To Stop "Selling" And Start Building Relationships
When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses o­n a specific problem that your product or service solves. If you don't know what this is, ask your current customers why they purchased your solution.
Dec 26, 2004 - 02:13 PM

Marketing: Expect Success to Stay Self-Motivated and Get Great Results
If you called my office you will hear my voice mail message that ends with the words “Expect Success.” There’s a important intent behind that. What if every time we made a phone call or personal request or met with a potential new customer, you expected you would be successful? Do you think your behavior would be different?

Dec 26, 2004 - 02:03 PM

Marketing: Will Seminars Get You Clients?
Public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions.
Dec 25, 2004 - 08:49 AM

Marketing: Stop "Selling" & Start Building Relationships
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
Dec 03, 2004 - 07:29 AM

Marketing: Own Your Niche by Building a Niche Community
Slightly Famous entrepreneurs are learning that in today's world, given that most of us have an unmet need for community, o­ne of the greatest services you can offer your clients and prospects is simply to get them together.
Nov 29, 2004 - 09:17 AM

Marketing: 25 Proven Strategies For Improving Your Telephone Results To Build Your Downline
Discover streetsmart proven techniques to effectively grow your MLM downline with the telephone.
Nov 17, 2004 - 04:19 AM

Marketing: Ten Rules for Great Customer Service
Good customer service is essential for all businesses to succeed, and providing it isn't that difficult if you follow these 10 basic rules:
Nov 15, 2004 - 02:05 PM

Marketing: Why Your Network Marketing Efforts Are Failing?

About o­nce a week, I get someone struggling to build an o­n-line network marketing business come to me for advice. They want me to take a look at their website, and how they are doing business, and tell them WHAT they're doing wrong. They want suggestions o­n how to grow their business faster.


Nov 15, 2004 - 01:03 AM

Marketing: The Frst 10 Steps To Take With Your New Distributor
Getting a new distributor started in the business is crucial to your success. Having in place an easy to follow program for your distributor will help you get them on the right track.
Nov 14, 2004 - 03:39 PM

Marketing: Successful Online Selling
However good your product or service is, do not expect that customers will come falling over themselves to buy from you. It does not work like that. Goods are sold not bought.
Nov 14, 2004 - 03:36 PM

Marketing: How To Implement e-Business Solutions Successfully
Getting your business processes o­nline is not an easy job! According to Gartner Group, a renowned research firm, a full 75 percent of all e-business projects fail due to poor planning and unrealistic expectations of new technology.
Nov 14, 2004 - 03:11 AM

Marketing: A Beginner’s Guide To Setting Up A Successful Online Store
Online selling is by no means a simple task. To sell products o­nline not o­nly requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an o­nline store. It is intended to give you a fair idea of what you would need to do and what you need to avoid while planning an o­nline selling business.
Nov 11, 2004 - 03:51 PM

Marketing: How To Develop An E-zine When You Don't Enjoy Writing
Do you know that many business owners market their businesses by writing content for their o­nline newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you.
Nov 11, 2004 - 03:26 PM

Marketing: Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!
Nov 11, 2004 - 01:53 PM

Marketing: Multi Level Marketing---- Good or Bad?
Do you know how to evaluate a multi level opportunity? Before you empty the bank account, or worse yet, max out the credit card.....read this!!
Oct 24, 2004 - 10:56 AM

Marketing: Internet marketing newsletters are important
Honing and sharpening your skills is always an important step in any field. Perhaps nowhere is this more true than in the realm of o­nline marketing.
Oct 24, 2004 - 10:19 AM

Marketing: How not to get your site banned by Google
With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not use any techniques which may result in Google banning your site.
Oct 24, 2004 - 10:14 AM

Marketing: The Art of Online Business Marketing
Marketing is a mind game where the advertiser seek to grab your attention with their advertisement.
Oct 21, 2004 - 06:35 AM

Marketing: Does Affiliate Marketing really pay?
I have been asked this question on a number of occasions and it’s no surprise to me that the general consensus would be a loud “NO”, given that we are told that approximately 95% of Affiliates never make any money. But the answer is "YES". Why?………
Oct 11, 2004 - 04:37 PM

Marketing: How To Build List Of Prospects
No doubt! That every Marketer/Webmaster need a huge list! We all know that we need targeted visitor to our website. So the first challenge to have our online business going is to build a list.
Oct 11, 2004 - 04:32 PM

Marketing: The Worlds Greatest Employer
Work at home article about the finer things in life and the attitude within the realm of... who is the worlds greatest employer!
Oct 11, 2004 - 05:55 AM

Marketing: Product Marketing
Is the market you are trying to sell to saturated? Most likely not.
Sep 25, 2004 - 05:22 AM

Marketing: PPC vs SEO
Be it work at home based business or any other area of internet marketing, There are arguably o­nly two major marketing strategies being employed by companies and webmasters in the market to date: Pay Per Click (PPC) and Search Engine Optimization (SEO).
Sep 21, 2004 - 10:11 AM

Marketing: Internet Marketing Gurus
If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each o­ne making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
Sep 16, 2004 - 03:00 PM

Marketing: Get More Customers
Give your customers the 5 things they need to "get to yes!"
Sep 08, 2004 - 06:02 AM

Marketing: How To Evaluate a Network Marketing Opportunity
All legitimate Network Marketing opportunities have a real, solid product or service. If they don't -- watch out!
Sep 04, 2004 - 09:56 AM

Marketing: Your Upline in MLM
Many new and experienced MLM Affiliates only communicate with their downline even though they may be inexperieneced. There is immense value in communicating with, and developing a relationship with your upline.
Aug 30, 2004 - 04:19 AM

Marketing: Getting The Most From Your Customers
Business on the Net is a fast paced proposition. Net entrepreneurs are looking for the edge that will take their business to the next level. Who doesn't want more business, right? Here's a simple yet POWERFUL idea for increasing your income.
Aug 22, 2004 - 01:34 PM

Marketing: marketing your work at home business
Everyone is always looking for more ways to market their work at home business. I have offered five good business marketing techniques below that are often overlooked.
Aug 20, 2004 - 01:44 PM

Marketing: Get Slightly Famous in Print
Getting Slightly Famous in print media means reaching a larger audience, rather than relying entirely on human contact. After all, there is only one physical you. No matter how much you network, get around, or attend meetings, YOU can only go so far.

Aug 20, 2004 - 01:12 PM

Marketing: How To Make Your Business Grow
Making a business grow takes enthusiasm and creativity, this article provides marketing tips to grow your home busines both online as well as offline.
Aug 17, 2004 - 07:16 AM

Marketing: home business success
10 Tips to develop and promote your home business.
Aug 07, 2004 - 11:36 AM

Marketing: Use forums to promote your business
Did you know that by simply participating in various forums and posting your various views and ideas, can potentially bring new growth and life to your online business?
Aug 07, 2004 - 11:14 AM

Marketing: Cross Promoting
Why would your competitors ever want to help build your business? Learn how to make it worth it for your competitors to want to promote you!
Aug 07, 2004 - 11:09 AM

Marketing: Marketing Attitude

Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read o­n for some possible solutions.


Aug 07, 2004 - 10:52 AM

Marketing: SATISFY YOUR CUSTOMERS
Let me remind you, dear readers that one of your most important duties as an entrepreneur is to create and keep customers.
Aug 07, 2004 - 07:09 AM

Marketing: Free and Low Cost Website Promoting Tools
Finding free and/or low cost website advertising can be a difficult task. Listed here are some free and low cost techniques for increasing your website traffic.
Jul 31, 2004 - 08:07 AM

Marketing: Position your Online Business
There is a place where you, your business or your products and services can stand and opportunities will see you and....
Jul 13, 2004 - 03:15 AM

Marketing: Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
Jul 13, 2004 - 03:08 AM

Marketing: How and Why to Publish an Ezine
Tells the hows and whys of ezine publishing.
Jun 27, 2004 - 02:49 PM

Marketing: MLM Failure
Top 5 Sure-fire Ways to Kill Your Network Marketing Business
Jun 19, 2004 - 02:56 AM

Marketing: raising money
Ideas and suggestions on raising money for your business.
Jun 19, 2004 - 02:31 AM

Marketing: Create Confidence With Your Writing
Trust sells: use these tips to craft the words that inspire the confidence of your market.
Jun 10, 2004 - 08:35 AM

Marketing: Guerrilla Public Relations
Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet.
Jun 10, 2004 - 01:42 AM

Marketing: Use Giveaways Effectively
In any trade or consumer show you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But how many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions need to be considered.

Jun 03, 2004 - 04:18 AM

Marketing: Leadership Skills
Leadership is measured on bottom-line results. What's not as easily measured is a leader's ability to connect and inspire the average employee. How a leader can Connect to Engage, is the focus of this article.
Jun 02, 2004 - 09:42 AM

Marketing: Offline advertising tips
Ingenious and effective ways to market your site or business opportunity for FREE or at Low-Cost. Find out how other entrepreneurs do it.
Jun 02, 2004 - 09:36 AM

Marketing: Event Planning
One key to a successful special event is to seek out entertainment or decorations that are unique and fun to spark conversation among guests. As you begin envisioning your event, picture the mood you want the environment to create.

Jun 01, 2004 - 03:22 AM

Marketing: How To Promote Your Business
When used correctly these marketing techniques will dramatically increase traffic and sales without emptying your bank account. A 10 step guide for beginners.
May 17, 2004 - 03:29 AM

Marketing: Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
May 12, 2004 - 04:18 AM

Marketing: Long Distance Phone for Small Business
Before choosing the proper phone system for your business, you need to figure out exactly what your business needs, how much it costs, and the benefits of using it.
May 10, 2004 - 02:23 AM

Marketing: Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed o­n the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination.
May 07, 2004 - 07:50 AM

Marketing: The Secret of Success
The o­ne secret of success is - You must first know the demand. You must first know what people need, and then invest yourself where you are most needed.
May 07, 2004 - 07:44 AM

Marketing: Tooting Your Own Horn
Most of the time, the only people aware of significant events in our business are the individuals to whom we are speaking. We are hanging back when there's boasting to be done.

May 03, 2004 - 06:12 AM

Marketing: Customer Followups
Ok, You got your Order and gained a customer! Congratulations! Your marketing efforts have
paid off. What next? Leverage it to Maximum by followups.

May 02, 2004 - 02:00 AM

Marketing: Exhibit Marketing
The key to great exhibiting is marketing. But marketing is a very inexact science leaving room for a multitude of errors to occur. Learn to avoid 10 of the most common marketing mistakes that exhibitors often make.
Apr 26, 2004 - 02:16 AM

Marketing: Use Critics to learn about your weakness
Over the course of time there's a lot of valuable lessons I've learned about business. One of the most important is who to take business advice from.
Apr 20, 2004 - 03:26 AM

Marketing: Free Classified Advertising
Why Classified ads are waste? Do you think it won't produce any result? Learn more about free classified advertising!
Apr 18, 2004 - 11:25 AM

Marketing: Gift Certificates
How to use gift certificates to their fullest profit potential, while providing customers with a solution to their gift giving problems. Tips for setting up an easy gift certificate log system.
Apr 15, 2004 - 01:28 AM

Marketing: Business Plan
An investor ready business plan is a document that has been professionally prepared to meet the needs of both Venture Capitalists and Angel investors. In your Business Plan, you should be able to see your own project through the investor's eye. Your plan must be able to answer the concerns of an investor.

Apr 10, 2004 - 02:10 AM

Marketing: eCover Graphics can Increase Sales
If you sell anything o­nline, including intangible products, you can use 3D to help maximize your clickthroughs, downloads and sales.
Apr 02, 2004 - 01:06 AM

Marketing: How to Use Public Speaking to Attract Clients
Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave the room.
Mar 23, 2004 - 12:45 PM

Marketing: Laws of Small Biz Marketing
You see, marketing is more than just one technique. It’s about atracting more clients by becoming proficient at many “little” things.
Mar 23, 2004 - 12:44 PM

Marketing: Ethics in Online Network Marketing
Discover the Incredible Power of Ethics in o­nline Network Marketing - build trust and watch the cash roll in!
Mar 22, 2004 - 01:39 AM

Marketing: Internet Marketing Traps
A parable about Internet Marketing
Mar 21, 2004 - 04:28 AM

Marketing: How to Develop a Successful Business "Personna" or Image
Today, with so many businesses competing for the ever-shrinking consumer dollar, a professional image that stands out more than your competitor's becomes even more essential. It is important to be recognized in a consistently positive manner.
Mar 21, 2004 - 04:23 AM

Marketing: Compensating for Your Entrepreneurial Style-or Lack of Style
Ever wonder how "normal" those normal people are who claim to make tons of money o­n the internet? Here's some tips o­n how you can tweak your business savvy to make up for your weaknesses.
Mar 20, 2004 - 12:27 AM

Marketing: Promote your website using articles
Internet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. This article explains how you can get free advertising by writing articles related to your business field and distributing them for free!
Mar 17, 2004 - 06:23 AM

Marketing: Part Time Internet Marketing
Internet marketing and having an o­nline business can be done part time and appear as if it is full time
Mar 07, 2004 - 08:27 AM

Marketing: How to Succeed at Network Marketing Online
To succeed at network marketing online, you must set yourself apart from the herd.
Note: Joan Linwood
Feb 18, 2004 - 03:05 PM

Marketing: Internet Marketing for Dummies!
There are a ton of tips and tricks that people will tell you are the “best” way to advertise your home business……. But do them incorrectly or choose the wrong methods and all you’ll really end up doing is increasing your frustration, not your traffic OR your sales.
Note: Keith Bryan
Feb 18, 2004 - 02:56 PM

Marketing: Key Facets Of Successful Network Marketing
Three P's that are essential components of a successful network marketing campaign.

Feb 15, 2004 - 11:50 AM

Marketing: How to Grow Your Internet Presence, Website Marketing in a Nutshell.
Here are some ideas that I have learned o­n how to grow a successful o­nline business.
Note: Matt Jamieson
Feb 12, 2004 - 03:10 AM

Marketing: The Brand Called You

 Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive.


Feb 04, 2004 - 07:30 AM

Marketing: Should You Write a Book?
One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services.
 
There is a message from a potential joint venture partner who has invited you to be a guest o­n a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about o­n a radio interview you gave weeks earlier.
 
Is this a fantasy? No. This could be a typical day in your life as a published author.
 
More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is o­ne of the most powerful marketing strategies available.
 
Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.
 
A Book Generates Visibility and Attracts Clients
 
Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.
 
Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.
 
Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.
 
Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.
 
Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.
 
Best of all, marketing is not such a struggle anymore.
 
As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice.
 
It's Not Just a Book -- It's a Business!
 
Your book is the seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.
 
Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?
 
The idea is to see your book as a launching pad for new business opportunities.
 
Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely o­n her book.
 
Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.
 
You can write a book!
 
Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don't need to be a seasoned writer to become a published author.
 
Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.
 
A strategy that works for many is to break the process into smaller steps by writing a series of articles. They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.
   
The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either o­n your own or with the help of a commissioned agent.
 
Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. "When you self-publish, you keep all the profits," says Dan Poynter, author of The Self-Publishing Manual. "Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks."
 
On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not o­nly have the satisfaction and advantages of being a published author, you will make more money.
 
Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write o­ne.

Feb 04, 2004 - 07:27 AM

Marketing: Getting Magic in Life with Affiliate Marketing
GotDot Interviews Stacey Becker, who said goodbye to her corporate job and rediscovered the magic in her life by starting her own home based affiliate business.
Jan 15, 2004 - 12:53 AM

Marketing: Promote your Teleconference
Fifteen ways to promote your teleconferences, teleclasses or teleseminars.
Note: Catherine Franz
Jan 13, 2004 - 01:55 AM

Marketing: Internet Marketing Myths
In every myth there is an element of truth. Discover the grain of truth in all of these 6 Biggest Internet marketing myths.
Jan 10, 2004 - 03:24 AM

Marketing: Tips for writing articles
12 Tips for Writing Articles on the Internet
Note: David McKenzie
Jan 10, 2004 - 12:12 AM

Marketing: The Tale of Affiliate Programs
Rejuvenating Your Affiliate Checks And Reducing Your Advertising Budget!
Note: Ewen Chia
Jan 04, 2004 - 04:20 AM

Marketing: Converting Traffic to Sales
11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales!
Note: Richard D. Bailey
Jan 04, 2004 - 03:29 AM

Marketing: Marketing Tips for Success
Five top marketing tips that are a must in order to succeed in marketing.
Dec 31, 2003 - 05:35 AM

Marketing: Confidence, the Path to Success
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech”  to a networking group, or attempting to close a transaction, there a